Digital transformation : what are the competitive advantages ?

As the digital revolution is underway, the need for businesses to embrace it is increasingly moving. More than a fad, this change must now be an essential component of any business strategy. The survival of businesses depends on it, as digital technology improves the customer experience and optimizes productivity. So what are the competitive advantages of digital transformation ?

What is the importance of embarking on digital transformation ?

Companies are using digital technology to develop new products or to expand their portfolio of existing products. They analyze and leverage data to create digital solutions and services with process automation and thus facilitate decision making. Please feel free to click on the site anchor for more details. In fact, companies use data to better understand the most profitable activities and also to proactively offer value-added products and services to customers. This makes it possible to speed up marketing, measure quality and have better product traceability. Apart from funding issues and the lack of human resources, the ability to invest in research, development and innovation (RDI) is also a crucial component of business growth. RDI is done either internally by recruiting employees or externally by forging links with other companies and allocating research funds.

Digital transformation, a new way of thinking

The digital goes well beyond the technological. It is essentially a new way of innovating. Undertaking such a shift, however, requires preparation. You don’t have to have big plans. A business can invest in small digital projects, which add value quickly. In addition, it is best to go gradually, without skipping any steps, prioritizing projects according to your resources (human, material, technological and financial) and your ability to manage this change. For this you must : 

•reflect on your challenges, the processes to be improved and the means to remain competitive ; 

•define your strategic objectives ; 

•establish a complete diagnosis of your organization.

How to successfully achieve digital transformation ?

To be successful with your digital transformation, no matter where you are in your journey, there are a number of best practices you can implement. Here are some recommendations : 

•Adopt agile execution strategies ; 

•Start with smaller pilot projects ; 

•Adhere to a targeted approach to data analysis ; 

•Evaluate before you start and reassess often ; 

•Are you surrounded by the right people and, if not, who do you need ? This assessment should not be one-off, as your competitor is already digitizing and the digital landscape is constantly changing and evolving ; 

•Create and nurture a digital culture. A successful transformation can only take place if the organization fully embraces it. It starts at the top, with the leader, leading the initiatives, and the support of all members of management.